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Research papers

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006
Authors: Silvio Pires de Paula, Sergio Beniamino
Company: Demanda
October 20, 2006
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Citation

Pires de Paula and Beniamino (2006a, October 20). Colours personality segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/colours-personality-segmentation


Research papers

New attributions of the Latin American market researcher in face of globalization (Portougese)

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Silvio Pires de Paula
June 15, 1997
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Citation

Pires de Paula, S. (1997a, June 15). New attributions of the Latin American market researcher in face of globalization (Portougese). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-attributions-of-the-latin-american-market-researcher-in-face-of-globalization-portougese-


Research papers

New attributions of the Latin American market researcher in face of globalization

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Silvio Pires de Paula
May 1, 1997
×

Citation

Pires de Paula, S. (1997a, May 01). New attributions of the Latin American market researcher in face of globalization . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-attributions-of-the-latin-american-market-researcher-in-face-of-globalization-